Do you smile while you see an emoji in an email? The usage of emojis, icons and symbols has become a scorching matter in e-mail marketing. Some brands are all for emojis, while others see them as unprofessional.
We wished to know what you think. Juvlon requested its clients whether or not emojis ought to be in emails. The results show 82.35 p.c of customers say yes, and 17.sixty five p.c say no.
It appears Juvlon clients are on to something. There may be knowledge that shows 56 percent of manufacturers that use emojis and symbols in an e-mail’s subject line have a higher distinctive open rate.
While that’s a powerful statistic, it doesn’t imply emojis are right for everyone. That can assist you resolve whether or to not use emojis in your emails, we’ve created this helpful guide to present you all the knowledge it’s essential to make find the emoji right selections on your business.
Advantages of emojis
There are some convincing arguments to make use of emojis. Take a look:
In crowded inboxes, emojis standout. They’re eye-catching. Who doesn’t want to appeal to consideration to their e mail?
They convey emotion
Emojis convey emotion that’s tough to sum up in words.
Emojis don’t take up a variety of space
A good topic line is around 50 characters. An emoji conveys a message in just one character.
Emojis are a hit
Right now, emojis are the “in thing.” Adding them to your topic line shows your model is embracing the times.
Disadvantages of emojis
Right here’s a look at a number of the disadvantages of emojis:
They will look unprofessional
In some cases, emojis don’t match with the serious nature of a brand and may look unprofessional.
Some emojis don’t render correctly. In other words, moderately than seeing a coronary heart, your clients may see a big black box or a question mark.
Emojis might be overused
If a model makes use of emojis in every email, it will probably take away its effectiveness. If clients see them all the time in their inbox, they’ll ignore them.
Easy methods to tell if emojis are proper to your model
Here’s a list of inquiries to ask yourself earlier than utilizing emojis:
Does your model have a straight-laced, professional tone?
Do you cater to high caliber clients?
Is your target demographic older?
Would your purchasers be bothered or turned off by an emoji?
When you answered sure to any of these questions, emojis won’t be proper for your brand. If you answered no, it’s time to present emojis a try.
Any brand that decides to make use of emojis ought to test them. Run break up tests to see how your viewers responds before adding emojis to your e-mail advertising strategy.