I usually tweak my social media bio to keep it contemporary and lively. I create a number of variations of my bio, using slightly different wording and “tone of voice” for each social network.
In this article, you’re going to learn 5 easy tips for improving your social media bio. (I’ve a free printable PDF of this article for you, multiple links in bio case you favor to update your bio later.)
Crafting Your Bio: Tweet, Tweet!
Whenever you write your bio, think “Twitter.” Twitter provides you only 160 characters for your bio, so it’s an excellent exercise in writing tight. You’re pressured to boil down who you’re and what you provide into the least quantity of characters.
Your 5-Minute Bio Beef-Up Problem
Log in to the social media account you use most, whether or not that’s Twitter, Facebook, Instagram, or whatever.
Go to the “Edit Profile” area and click to start editing your bio or “About” information.
Before you start modifying, read through the following 5 tips, and use them as a checklist for beefing up your bio.
Tip 1: Put probably the most related particulars first.
You’ve gotten seconds to realize the eye of potential fans. They wish to know what you must provide and why they should care.
Frankly, individuals who follow you don’t care much about you. They care about themselves. They care about finding life-altering content. So, turn that bio on its head and put your followers’ interests first.
Tip 2: Link to a focused message or offer.
You’ll be able to put your followers first and simultaneously build your email list by linking to a touchdown page that provides a freebie in trade for an electronic mail address. It’s a win-win.
Once I up to date my Twitter bio, I linked to a latest blog put up (the publish features a free downloadable checklist). I used bit.ly to shorten the link. In my bio, I additionally requested my followers to share the link:
Tutorials & tricks to transform your online marketing. Latest: Essential Contact Information you MUST Display on Your Netsite
Tip 3: Sound like yourself.
Your bio should not sound like your resume or CV. Nor ought to it embrace trade jargon or acronyms.
Imagine you’re at a coffee shop, getting acquainted with a new friend. Write your bio in that same conversational voice.
Tip four: Include keywords and phrases specific to your online business
Ask your self: “What would I google to be able to find this bio?”
Search engines like google and yahoo index your social media accounts; the text within the “description” area of the search results is taken directly out of your bio.
Tip 5: Use action verbs
Inject liveliness into your bio with motion verbs. Listed below are 116 verbs to energize your writing.
Link to your internetsite.
The bio space of each social network provides you a spot to enter your website URL. Your internetsite address is not included in the character count (except on Instagram).
While you add your netsite address, test it to make sure it’s clickable (in different words, don’t insert a plain text link; make certain it’s a hyperlink). In some cases, you should embody the http and/or the www to make the link clickable.